Contemporary vs Retro
by AKO • Aug 29, 2019 | PHOTOGRAPHY

Humans have always collectively adapted and evolved in different eras of technological and industrial changes. Lifestyle, design, fashion, and product changes being a derivative of these evolvements is what continues to pave a trajectory for continuous development and evolution. Focusing on how we wonderfully developed from merely nothing to what we now call the vintage era is generative of the human conscience and birth of inspirations.

There’s no single reason why this change happened the way it did.
When differently-abled and inspired minds collectively operate in a society, it gives birth to new ideas, styles, idealistic, and artistic approaches. In other words, our ability to interact with each other creative senses led to modern designs, inventions, and innovations.

The glamour and advertisements shift in the 1950s with the association to pop art led to innovations, which further led us to retro art. Engineers, architects, artists, painters, and every creative entity grew inspired, learned, and evolved. This evolvement birthed the classification of retro, primarily inspired by vintage in many aspects and the elixir of pop.
However, consistent evolution didn’t put a full stop at retro. It kept getting better, somewhat complicated, and led to the Contemporary styles that exist today.

The varying paradigm shift in terms of infrastructure, fashion, product, services, media, and tech has led to innovations that completely changed the overall outlook of development, design processes, and more importantly consumption.

This freedom of expression instilled broadness and openness to the people’s minds and consequently resulted in the simultaneous existence of vintage, retro, retro-vintage, and modern trends. Similarly, as designs dated back to the 70s and 80s were vintage and historically inspired; overcoats, popping retro art on billboards, loose pants, hats, old homes started to have a touch of modernity.

Elements of modern design from these eras show vagueness and limitations but interpret modernity. This infrastructure of contemporary design is well-inspired and is attributable to multiple ages without a pin-point focus on a particular period, but focuses on the references should not be lost.

Change in customer behavior driven by technological and industrial developments remains a continuous trend, but due to the lack of means and awareness in previous eras, consumption of latest trends a was attributable to passionate and financially abled households. We can rightly assume that the customer choice in the retro era was more subjective, thoughtful, and intentional. On the contrary, modern-day consumers are now more than ever equipped with different mediums that lead to the pursuant of new lifestyles, trends, and consumption habits, but the observable question is when a new change will come into effect. 


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