The Earth is indeed affected by our passion for looking and feeling good, and while there are campaigns around the world advocating for more sustainable fashion and lifestyle products and services, there are few actionable mediums and/or platforms enforcing sustainability.
Across major spectrums of production and supply of services and products, from fashion design to interior design, the supply side of fashion and lifestyle industries typically adhere to archaic regulations and compliance that date back to the industrial revolution era, and initiatives towards sustainable fashion have been restricted to usage and disposal of products, by-products, and services of the fashion and lifestyle industries. Even though we comply with some ideally acceptable sustainable practices, little control exists over the next phase of the utility usage, which extends the issue beyond being able to afford custom made or made to order items, or being able to hire fashion and lifestyle freelancers to make or supply custom products or services.
AKO’s goal is to serve as an actionable medium of sustainable fashion. Our approach to sustainability extends beyond the norm of buying ready-made fashion or lifestyle items from popular brands. We are pushing back against mass production practices that focus on cost and analysis methodologies, and that are based on standards and practices that are environmentally unsafe and unsustainable.
As a fashion and lifestyle community, we have a personal stake in preserving the resources and output of these industries alike. AKO is re-structuring current consumption trends reliant on mass production and fast fashion, and as as a broader mission we seeking to create sustainable processes and enforceable compliance, as a crucial step in preserving the environment.
Yes, as a client, you have an unrestrained choice to hire fashion and lifestyle freelancers, custom jewelry designers, tailors, fine artists, furniture designers and more. And as freelancers, you have the moral choice of choosing the best applicable standards or social conditions to your creative processes. But (you should) also hold more responsibility to do more than just consume or create. Recycle, repair and reuse, share used products by donating to goodwill, sell to vintage and thrift stores. These actions in addition to other ethical practices lend to the greater mission of leaving earth better than we found it.